Monday, January 24, 2011

2010 Dodge Viper Final Edition

The Dodge Viper has always been an impressive looking vehicle, but its muscled lines haven't ever been what we'd call feminine. That may change with the next-generation version of the Snake. Ralph Gilles, head of Chrysler design and the Dodge brand, says that the look of the next Dodge Viper will be inspired by "a naked woman on the beach."

Sorry, but we're having a hard time coming up with a witty quip after that one (well, other than the one in the headline).

Gilles made the announcement while speaking with reporters at the Automotive News World Conference, and while the revelation about the vehicle's design inspiration was a big highlight, he also announced that the next Viper would take dead aim at stealing buyers away from both the Porsche brand and the Chevrolet Corvette. That's especially true when it comes to the crowd of younger buyers – guys and girls under 45.

The next-generation Viper is set to debut in 2013, and while that gives Dodge plenty of time to get the car right, we don't expect either Porsche or Chevrolet to sit back and allow the Viper to play catch up. Suddenly we're very excited to see what the sports car world looks like in two years.





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