Monday, March 7, 2011

Business information - Start A Business With Little Or No Money

Business information - Start A Business With Little Or No Money

The fact that you are reading this shows that you have been thinking about starting your own business for sometime now. But there are obstacles like no money, lack of certain skills that are required, fear of losing the security of your current job, absence of a proper business idea, fear of the challenges when starting a business, etc. But the most important one of these obstacles is the lack of money, because if you have the money everything else will usually follow. There may be some ways to start a business with bad credit but starting a business with no money is definitely a deadlock. But as they say, nothing is impossible. With the advent of the world wide web, new ways of earning money without investing any, have emerged. Although, if you are aiming for a big company or a business that you can expand world wide, then it will take at least some investment and a lot of efforts. To know exactly how to start a business with little or no money, read through the rest of this article.


How to Start a Business with No Capital

By no capital, I mean you start with the research, business idea development, and market study phase with no money. But you will have to generate the capital as you get closer to actually starting your business. The following points will guide on how to generate that capital.

Go Online
The web is a very good starting point for new businesses. And with the evolution of social media, its benefits have increased ten-fold. Start with a website or blog for which hundreds of free resources are available. Here, you can test the various ideas that you may have for your business. If you want to launch your own brand of T-shirts, you can start a website or a blog that gives unique T-shirt designs and reports the latest trends in the same. If your designs are really good, you will get good readership from which you can develop a community of people who really like your T-shirt designs. You can even earn money from your website or blog with the help of free tools such as Google AdSense. Then you can launch premium services on your website, and that will be the beginning of your brand!

Angel Investors and Micro Credit Organizations
If you have a path-breaking business idea, you can get your investment from Angel Investors or Micro Credit Organizations. They are individuals or companies who provide grants to small business start-ups in return of ownership equity or convertible debt. But to get someone to believe that your idea is really going to work, and that their money is not going to be wasted, is not an easy task. You have to be ready with your research for the idea, the business plan, the market study, the sales projections, and your commitment to the business.

Social Enterprising
If your business idea is inclined toward social causes, environment conservation, green technology, etc., there are many NGOs who will fund your venture. Although here you will have to convince them of your good intentions along with being ready with the complete plan. There are certain government schemes also which may be able to help you.

Exploit all the Free Resources
There are many free resources available online as well as offline that can help you understand how to start a business with little or no money. Find and use them all. Even if you don't start your business online, you will need a website for providing its information. Also, make use of the power of social media and social networking websites for free publicity.

The best way to ensure that your new business works is to start a business in the field that interests you. For those who have a job, it is advisable that you don't quit your job altogether till your business gets going. I hope this article on how to start a business with little or no money was helpful. All the best.


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Marketing Writing - Five Ideas to Help You Write to Attract Your Target Market

Marketing Writing - Five Ideas to Help You Write to Attract Your Target Market

There are specific written business materials you need so that your business will attract your target market, and there are ways to write those pieces that are most effective. Before we detail those facts though, let's examine your knowledge of your target market. Most business owners are quite vague when they are asked about their target market, or when they have to put together a written target market description. If you have this problem in your marketing writing, realize that it's hard to attract a market unless you're clear on who they are. Before you do your marketing writing, do the work to get clear on your target market. There are no shortcuts to that process.

When you are clear on your target market, here are some ideas on how to write your business materials to attract your target market.

1) Clearly define the specific prospects you want to have as clients. The best place to start is by detailing the problems they have that you can solve. What are their lives like and what struggles do these issues cause them? What emotions do they experience, and what words and phrases do they use to describe those experiences? Your objective is to make these specific prospects and their problematic experiences as real, emotional, and authentic. You want to present a description that causes self-recognition in the exact segment of the market you are targeting.

2) Next, contrast that problem image with a clear picture of how things could be for them - once they have the solution you offer. What is different, and how do they feel about it? What are the new circumstances? What are they free from, and what does that make them feel? This is a place where you want to clearly demonstrate your depth of knowledge by using the words and phrases past clients have used. Describe how changed their lives have been and how changed your prospects' lives could be. Your objective is to make this so real that a prospect can "inhabit" the possibility. Make it tangible, believable, and exciting.

3) Keep your writing prospect-centric. One of the biggest challenges in doing your marketing writing is remembering that this is not about you, but rather about the target market you want to attract. You are talking about your prospect - what they feel and what they want. You may have to revisit your writing repeatedly to strip out language that's all about you, and refocus it on the prospect. Think about it this way, the prospect will gradually become interested in you - and your ability to deliver - once they've become convinced that you "know" them, their problems and the solutions they need.

4) Leave the jargon out. Such language drives a wedge between you and your prospect. If it took you years of study and specialized training to learn your skill, get help in eliminating "too technical" language from your business writing. Confine such language to "white paper" type writing that has specialized, in-depth information. In general, keep your marketing writing simple, easy to understand, and low tech.

5) Keep your target market in mind in all the business writing you do. Don't just have a little bit of prospect-centric information and veer back into "me, me, me" language. Think like your target market. In fact, if you once were your target market, that story can be very compelling. Prospects feel immediate trust when they know that you have struggled with the same issues. It's obvious that you truly do understand what it feels like to have those problems. If your story tells about the influences and experiences that led to your creating your solution, that's even more effective marketing writing. They can see and understand your path and the logic that led to the solution you provide. It's also inspiring to know that SOMEONE has freed themselves from the struggle.

To attract your target market, be clear on who they are and think and write - like your target market. When you're doing his effectively, attracting targeted prospects becomes easy.


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