Thursday, November 4, 2010

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How To Choose Your Wedding Invitations: Helpful Information

How To Choose Your Wedding Invitations: Helpful Information

Choosing your wedding invitations can be downright overwhelming. Thousands of choices are available in the invitation books of stationers for you to review. The first impression your guests have of your wedding is formed by the wedding invitations you choose. Wedding invitations should reflect the personalities of the bride and groom and also the style of event you are planning.

Style

Traditionally formal wedding invitations were always on ecru, ivory or white card (depending on the color of your dress) and engraved with black or dark-gray ink. This is still the most popular choice for a formal wedding, but today there are a tremendous variety of invitations available to suit your style, the level of formality you desire, and your budget.

Formal, semi formal, romantic, funky, kitsch, or relaxed the style is really up to the bride, groom and any relatives that are helping to pay for the wedding. Invitations today can include textured paper, in multiple colors, embedded flowers, recycled paper, gilt edges, photographs, and an endless variety of creative options to suit your wedding theme.

The place you choose to hold your wedding, be it a garden, hotel, beach or church will of course greatly influence your choice of invitations.

It is best to start planning even a simple wedding at least a year in advance and preferably a year and a half. As soon as you decide on your guest list and on the style of wedding you want, you should be ready to choose a professional supplier. You may want to obtain as many free brochures and information packs from suppliers in your area. You will want to choose a supplier who will not charge you for draft copies of your invitations. You also should insure that your supplier will not expect you to pay for a whole new order if you find you need more stationery than had originally been arranged.

Ordering

A common mistake when ordering wedding stationery is when the bride and groom assume that because they are inviting 50 guests that they need 50 invitations. This is not the case. You need to remember that couples can be invited on the same invitations and so can children under the age of sixteen. For a wedding of 50 you should start with 25 invitations and then add on about ten to fifteen extras to cover any extra people you may have forgotten or mistakes made on the envelopes. You should also keep at least one invitation as a memento.

Do not forget to send invitations to your parents and wedding party. If you want to use place cards, you will want to remember to order place cards for every guest including your parents and bridal party. Be sure to check with your reception venue, as place cards are sometimes included with the overall reception cost. It is advisable to mail an invitation to yourself just to see how long it takes to arrive and what condition it arrives in.

If you need Order of Service cards for a church ceremony, be sure to add extra ones for the choirboys and the Vicar. You will need one Order of Service for each and every guest.

Aside from the invitations you will also need envelopes, reply cards, thank you cards and you may need Order of Service leaflets, menus, place cards, serviettes, book matches, wedding scrolls, gift registry cards, and seating plans. In order to save time, and money, it is advisable to order all your stationery at once from the same supplier. This will also help ensure consistency of design.

It is preferable to order all of your invitations at the same time, leaving ample time to have them printed and addressed. You will need to send them out two to three months in advance. Remember to gather and bring all the information you will need to create your wedding invitation. You need the date, time place of wedding and reception, names of parents and the full name of the bride and groom including middle names.

Lettering

Formal wedding invitations are traditionally engraved which is the most expensive option. Engraving produces textured raised letters and in black or gray ink is ideal for formal weddings with large budgets. Thermography is a less expensive popular alternative to engraving that provides almost the same look. For a smaller guest list Calligraphy can be used, either computerized or by hand. If you want to use colored ink and/or highly textured paper then you will need to use offset printing.

Wedding convention dictates that you must write out the addresses for all your invitations by hand so be sure to order extra envelopes for the inevitable mistakes. If you wish you can hire a calligrapher to do this.

Engraved, embossed and calligraphed stationery are likely to be at the high end of the price range. Most professional wedding stationery suppliers provide a wide selection of local, imported and their own exclusive designs in a wide range of styles, colors and prices so that there is something to suit every budget.

Wording

The wording of your invitation is obviously important but today family relationships are much more complicated than in the past, and this may be causing you some anxiety.

Don’t worry. If you have chosen a good supplier they should be able to advise you. It may well be your first wedding but they have seen it all and can help you work out appropriate wording for any situation.

Most wedding invitations include the names of the hosts, which may be your parents, yourselves or both, your own names, and the date, time and location, and reception. You should also add RSVP cards and details. The trend these days is for the bride and groom to choose more creative and personal wording than the traditional formal wording of the past.

Thank You Cards

As soon as you start receiving gifts you need to start writing your thank you notes. You may want to order thank you cards along with your wedding stationery so that they match your wedding invitation. Thank you notes should specifically mention the gift, and how the bride and groom intend to use it. Thank you notes can be brief, but should be very personal. You should try to finish them no later than three weeks after the wedding. Everyone who gives you a gift should receive a thank you note.

The Mailing

Before mailing invitations you must proofread very carefully. Check and double-check the wording of all your wedding stationery. Have a friend check them over for you also.

To ensure your guests receive their invitations and are able to respond in sufficient time, mail them four to six weeks before the event. Invitations being mailed overseas should be mailed eight weeks in advance.

Remember your invitations do not have to cost a fortune to look gorgeous and delight your guests. All you need is a professional supplier and printer who has the knowledge and experience to help you choose stationery that fits in with the level of formality, style and theme of the wedding of your dreams.

Hennessey's Venom GT is a Corvette-Powered Elise with 1,200HP

Some say you can't make a Lotus any better. Well, maybe they haven't head of Hennessey and its SEMA Show-bound Venom GT. The American firm's new toy is based on the Lotus Elise and, in its flagship version, comes equipped with an out-of-this-world 1,200 hp (895 kW) twin turbocharged V8 engine sourced from the Corvette. Power is sent to the rear wheels through a six-speed manual gearbox.

The V8-powered sports car also gets race-spec disc brakes sourced from Brembo with 15.2-inch diameter carbon-ceramic rotors and 6-piston aluminum calipers.

According to Hennessey, the Venom GT tips the scales at 2,685 lbs (1,220 kg). Estimated performance figures say that, this hypercar, will go from 0 to 60 mph (96 km/h) in just 2.4 seconds, and to 200mph (322 km/h) in 15.6 seconds.

In comparison, the Bugatti Veyron completes the 0-200mph sprint in 24.2 seconds. Hennessey's proposal tops out at a jaw-dropping 267mph or 429km/h.

For those that find 1,200HP a tad too much, Hennessey will also offer two more iterations of the V8 engine, one producing 725 hp (541 kW) and the other 1,000 horses (746 kW).

"We are very excited to have the opportunity to show our Venom GT in the Mobil 1 display at this year's SEMA show," said company founder and president, John Hennessey. "We first announced our interest in developing an ultra lightweight, ultra powerful sports car – the Venom GT concept – nearly three years ago during SEMA."

"Driving the Venom GT is a thrilling experience," Hennessey adds. "It is a driver's car, a supercar with a soul that will give you as much speed and performance as you dare ask of it. If you ever wanted to experience flying a military fighter jet, the Venom GT offers a similar visceral thrill of speed and performance. It's the quickest, fastest and most exciting vehicle that I have ever driven."











7 Steps to Creating a Successful Small Business Marketing Plan

7 Steps to Creating a Successful Small Business Marketing Plan

Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs.

These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business.

Most small business promotions focus on how great their products and services are. Instead, you should educate your target market consistently and start building a relationship that will establish your credibility and trust. It is important to develop a marketing mindset. "Think Marketing" your products and services all of the time. It is very important to consistently market your products and services. Don’t fall into the trap of stop and go marketing. Some small business owners only market when sales are down.



You can’t have a successful small business without having a successful small business marketing plan. Effective small business marketing is the way to growth and profits.

If you’re a small business owner or you want to know how to start a small business in the future, this simple 7-step plan will help you understand your business and your target market.

How to Start a Small Business Marketing Plan: 7 Steps

Begin the process by answering these questions:

1) Who -- Who specifically is your target market? Who is your ideal client? What research can you do to find out more about your target market?

2) What -- What products and services do your ideal clients want and need? What does your product and service do for your ideal client? What problems does your product solve for your customer? What are the solutions that your ideal client is looking for? What is your area of specialty that will differentiate you in the marketplace? What are the industry trends? What type of message will your ideal client likely respond to? What are you ultimately selling? For example: Are you selling eye glasses or are you selling vision? What is your unique mix of products and services? What is your pricing strategy?

3) Where -- Where is your ideal client? Where is your customer located geographically? Where will you position yourself so they can easily find you? Where are the best places to get your marketing message to them? Will you speak to groups, hold seminars, or write a blog, newsletters or articles?

4) When -- How frequently does your target market need to hear your marketing message? When are they most likely to buy your products and services?

5) Why -- Why are you in business? Why do customers or clients buy from you? Why should they choose your product or service over your competition?

6) How -- How does your customer buy your product or service? How are you going to reach potential buyers for your services and products? How will you communicate your marketing message? How will you provide customers or clients with the information they need to make their buying decision?

7) Marketing Mindset – Practice mastering a Marketing Mindset and you will be on the path to a profitable small business.

With these 7 steps, you can take action towards starting a small business marketing plan that targets new customers. "Marketing is about testing and evaluating your return on investment. But it’s primarily about helping people get what they want." Master these small business marketing steps and you will be on the path to more profit and success as a business owner.

Sandu’ao – China’s Incredible Floating Village

Often referred to as the “Future Water World”, the village of Sandu’ao is China’s largest community living on the sea.

Located in China’s Fujian Province, just 30 kilometers from downtown Ningde City, Sandu’ao is one of just few settlements built on water. It’s basically a huge self-sustaining floating village, where inhabitants need not set foot on dry land to ensure their survival. Making use of homemade and purchased boats, they make their living fishing and ocean farming. believe it or not Sandu’ao has its own floating postal service, convenience store, police station and even a series of restaurants.

After being devastated by aerial bombardments, during the Japanese invasion of World War 2, Sandu’ao went through a decade of rebuilding and development and is now China’s largest cultivation base of yellow croakers and various other seafood, including shellfish, shrimp and giant prawns. The sea farming is carried out in tens of thousands of cages and fishing nets that seen from a distance make a memorable sight many call “plantation on the sea”.

Just like most Chinese villages, Sandu’ao features modest houses made of wood, the only difference is they are built on sturdy pontoons made of bamboo and wood, wired to plastic barrels and pieces of PVC, to ensure buoyancy. Because in which it’s placed is completely cut off from the open sea, no waves threaten the peace of Sandu’ao and the pontoons simply sway gracefully on the calm waters.

An important source of seafood for the entire country, Sanu’ao is also becoming an increasingly popular tourist attraction for travelers eager to experience everyday life on water.






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